Which of these transportation retail initiatives was famously shut down in 2016 after losing approximately $340 million despite heavy promotion and investment?

The transportation retail space has seen many innovations over the years, but not all products and services succeed. This trivia question explores a notorious retail failure that once promised to revolutionize how people purchase transportation services but ultimately became a cautionary tale in the industry. Test your knowledge about this significant misstep in transportation retail history!

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Uber's 'UberEssentials' delivery service
GoTo by Hertz, the car rental company's attempt at a subscription service
Walmart's 'Transportation Marketplace' platform
Flight booking service Superfly, which attempted to monetize flight searches through personalized recommendations