Which retailer's advertising campaign featuring the Norse god Thor helped increase their market share by 35% in 2018?

Test your knowledge of how mythology and folklore have been leveraged in famous retail advertising campaigns! Throughout history, brands have tapped into powerful mythological symbols and stories to create memorable marketing messages. From Norse gods selling furniture to Greek legends promoting luxury goods, mythology continues to influence modern retail storytelling. This trivia question explores a particularly successful mythological advertising campaign that transformed a brand's market position.

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IKEA's 'Hammer Home the Savings' campaign
Volvo's 'Thunder of the North' SUV launch
H&M's 'Dress Like a God' winter collection
7-Eleven's 'Mighty Mjölnir Coffee' promotion