Which major retailer first introduced a comprehensive Dia de los Muertos product collection in 2013, sparking the mainstream retail trend in the US?

Cultural traditions have increasingly become powerful retail opportunities as consumers seek authentic connections to heritage. One of the most striking examples in recent years has been the commercial expansion of Dia de los Muertos (Day of the Dead) merchandise and experiences. Test your knowledge about this cultural retail trend that has transformed from a primarily Mexican tradition to a global retail phenomenon with significant market impact.

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Target
Walmart
Macy's
Pier 1 Imports