Which candy experienced a 65% sales increase after being prominently featured in a 1982 blockbuster sci-fi film where it was used to lure an alien creature?

Product placement has become an art form in movies and TV shows, with some brands becoming inseparable from the entertainment that featured them. From subtle background appearances to plot-central product features, these marketing strategies have shaped both pop culture and consumer behavior. Test your knowledge of some of the most influential product placements that transcended advertising to become cultural touchpoints!

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• M&Ms in 'Close Encounters of the Third Kind'
• Skittles in 'Star Wars: Return of the Jedi'
• Hershey's Kisses in 'The Thing'

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