Which famous dictionary brand's tagline cleverly demonstrated its product's purpose through a self-referential linguistic paradox?

Linguistic choices in advertising taglines can make or break a brand's identity. The most memorable taglines often employ clever language techniques like alliteration, rhyming, metaphors, or cultural references that stick in our collective consciousness. This poll tests your knowledge of famous linguistic devices used in successful brand taglines that have shaped language patterns and consumer vocabulary over decades.

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• Webster's: 'The definition of definition'
• Oxford Dictionary: 'Between these covers, you'll find yourself'
• Merriam-Webster: 'Words matter'
• Collins: 'Language is our DNA'

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