Which performing arts organization partnered with Snapchat in 2019 to create AR experiences that allowed users to virtually 'try on' iconic costumes from their productions?

The performing arts industry has seen remarkable brand collaborations and marketing campaigns that have transformed audience engagement and ticket sales. From innovative digital strategies to groundbreaking partnerships, these campaigns have helped theaters, dance companies, and music venues connect with new audiences and revitalize their brand identities. Test your knowledge of these game-changing performing arts marketing initiatives!

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• The Metropolitan Opera
• American Ballet Theatre
• Cirque du Soleil
• Broadway's Hamilton

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