Which celebrity completely rebranded their image and launched a successful beauty line in 2017 with the tagline 'The New Standard of Beauty,' transforming from primarily a music artist to a beauty mogul?

Many famous people have transformed their personal brand into successful product lines and retail empires. From entertainment to sports, celebrities have leveraged their fame to create distinctive brand identities that resonate with consumers. This poll tests your knowledge about celebrity entrepreneurship and their brand identity strategies that have led to notable retail success stories.

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Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty
Kylie Jenner with Kylie Cosmetics