Which music artist's collaboration with McDonald's in 2020 became so popular that it caused Quarter Pounder shortages and became the fast food chain's most successful celebrity partnership?

Brand collaborations have become a cornerstone of pop culture marketing, creating buzz and connecting with audiences in unexpected ways. From luxury fashion houses teaming up with streetwear labels to fast food chains partnering with music artists, these collaborations have produced some of the most memorable and collectible products in recent years. Test your knowledge of these iconic pop culture brand crossovers!

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Travis Scott
BTS
J Balvin
Billie Eilish