Which major retail chain incorporated Nordic mythology into its customer journey by designing its stores as a 'one-way path' inspired by the concept of Ragnarök?

The world of mythology and folklore has always been a rich source of inspiration for retail branding and marketing campaigns. From Nike's winged goddess of victory to Starbucks' siren from Greek mythology, ancient stories continue to influence modern retail strategies. This trivia question explores how one major retailer leveraged folklore elements to create a distinctive shopping experience that resonates with cultural storytelling traditions.

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IKEA
H&M
Target
Crate & Barrel