Which linguistic technique did Apple famously employ in its 'Think Different' campaign that made it particularly effective from a language perspective?

Brand storytelling is a powerful way for companies to connect with audiences through narrative. In the linguistics world, these narratives often employ specific language patterns and rhetorical devices to create memorable impressions. How well do you understand the linguistic techniques behind successful brand stories? Test your knowledge of the intersection between linguistics and brand narrative strategies!

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Grammatical incorrectness as disruption (using an adverb where an adjective is expected)
Euphonic alliteration (repetition of consonant sounds)
Semantic satiation (repeating words until they lose meaning)
Synthetic compounding (creating new compound words)