Which company pioneered the first modern retail loyalty program in 1981, introducing the concept of 'frequent flyer miles' that revolutionized customer retention strategies?

Before digital wallets and smartphone apps, loyalty programs were taking their first steps into the retail world. These early innovations fundamentally changed how businesses built relationships with customers and created the foundation for the sophisticated customer retention strategies we see today. Test your knowledge about the historical origins of one of retail's most enduring concepts!

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American Airlines with AAdvantage
S&H Green Stamps (Sperry & Hutchinson)
Betty Crocker with Box Tops
Sears with the Discover Card rewards program