Which famous WWII-era military recruitment poster was later repurposed into a highly successful retail brand mascot that remains recognizable today?

The intersection of military history and retail marketing has produced some fascinating stories throughout the decades. Military equipment suppliers, memorabilia retailers, and museums have employed various branding techniques to appeal to their audiences. This trivia question explores how a famous wartime poster became one of the most recognizable retail marketing campaigns in American history.

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Uncle Sam's "I Want You" poster
Rosie the Riveter's "We Can Do It!" poster
J. Howard Miller's "Smokey Bear" forest fire prevention campaign
Norman Rockwell's "Freedom from Want" poster