Which acclaimed architecture firm rebranded in 2015, shifting from a traditional serif typeface to a minimalist sans-serif logo to reflect their evolution toward sustainable and technology-integrated design approaches?

The world's leading architecture firms invest significantly in their brand positioning to reflect their design philosophy and approach. Beyond just logos, architectural branding encompasses visual language, content strategy, and market differentiation. This trivia question explores how one iconic firm transformed its brand identity to better align with contemporary design values while honoring its legacy.

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• Foster + Partners
• SOM (Skidmore, Owings & Merrill)
• Zaha Hadid Architects
• Gensler

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