Which innovative digital marketing campaign was credited with saving the Broadway musical 'Hamilton' from early closure and transforming it into a cultural phenomenon?

The performing arts industry has evolved dramatically in its marketing approaches over the past decade. From traditional playbills to sophisticated digital campaigns, theaters and performance venues have had to adapt to changing consumer behaviors and technological advancements. This trivia question focuses on a groundbreaking digital marketing campaign that revolutionized Broadway ticket sales and audience engagement. Test your knowledge of performing arts marketing milestones!

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#Ham4Ham lottery system with street performances that went viral on social media
The 'Be in the Room Where it Happens' AR experience that allowed virtual theater tours
The 'My Shot' TikTok challenge sponsored by major streaming platforms
The 'Rise Up' campaign featuring cast members performing at political rallies