Which sports retailer pioneered the first interactive 'Virtual Playground' concept store in 2019, allowing customers to digitally test products in simulated environments before purchase?

Test your knowledge about groundbreaking retail innovations in the sports industry! The world of sports retail has transformed dramatically in recent years with technology integrations and unique customer experiences that blend physical and digital shopping. From smart fitting rooms to AI-powered equipment recommendations, sports retailers are leading the way in retail innovation. How well do you know these cutting-edge developments?

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