Which mythological creature was adopted as a brand mascot and helped increase the company's market share by 27% within the first year of its rebranding campaign?

Throughout history, brands have borrowed from mythology and folklore to create memorable mascots and icons that resonate with cultural archetypes. These mythological figures help companies establish powerful brand identities and connect with consumers on a deeper level. Test your knowledge about how ancient legends have been transformed into modern marketing success stories!

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• The Phoenix for Mozilla Firefox
• The Siren for Starbucks Coffee
• The Griffin for Vauxhall Motors
• The Minotaur for Lamborghini

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