Which retail giant launched the 'Handcrafted Heritage' campaign in 2022 that partnered with indigenous artisans from 15 countries to create exclusive home décor items with traditional techniques?

In recent years, major retailers have been incorporating cultural heritage preservation into their business models through partnerships with traditional artisans. These collaborations aim to preserve endangered crafts while creating unique product lines that celebrate cultural diversity. Test your knowledge about how one major retailer has approached this cultural preservation initiative in their marketing strategy.

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Anthropologie, focusing on textile traditions with their 'Woven Stories' collection featuring hand-loomed fabrics
West Elm, with their 'Global Artisan' program that provided direct marketplace access for traditional craftspeople
IKEA, through their 'HEMGJORD' limited collection showcasing traditional handicrafts from rural communities
Pottery Barn, via their 'Cultural Mosaic' initiative that funded apprenticeships in traditional pottery techniques