Which retail strategy, introduced in 2009, significantly boosted Broadway ticket sales during traditionally slow periods by offering discounted tickets for multiple shows?

The performing arts industry has unique challenges when it comes to retail and marketing strategies. Broadway shows and theater productions must carefully plan their inventory, marketing campaigns, and sales promotions to maximize audience attendance and merchandise revenue. This trivia question explores an innovative retail strategy that revolutionized Broadway ticket sales during a typically slow period.

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Broadway Week (2-for-1 tickets)
Theatrical Black Friday (post-Thanksgiving sales)
Summer Stage Festival (bundle pricing)
Broadway Prime Day (24-hour flash sales)