Which mythological figure's name was adopted by Amazon for their retail AI assistant, representing wisdom and knowledge in retail customer service?

Mythology and folklore have long influenced branding and retail strategies. From Nike's winged goddess of victory to Starbucks' siren from Greek mythology, ancient stories continue to shape modern retail experiences. This trivia explores how mythological elements have been leveraged in contemporary retail environments and marketing strategies. Test your knowledge about the intersection of ancient tales and modern commerce!

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Alexa (derived from Alexandria, associated with the Library of Alexandria and Greek goddess Athena's wisdom)
Hermes (Greek messenger god associated with commerce and trade)
Mimir (Norse mythological figure known for his knowledge and wisdom)
Thoth (Egyptian god of wisdom, writing and commerce)