Which gaming company first pioneered the 'Creator Program' marketing strategy that paid content creators based on player retention rather than just views or downloads?

In the competitive gaming industry, marketing strategies have evolved dramatically over the past decade. Major game developers and publishers have pioneered innovative approaches to reach their target audiences and build communities around their products. This trivia question tests your knowledge of a groundbreaking marketing campaign that changed how the gaming industry approaches influencer partnerships and community engagement.

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Epic Games with Fortnite
Riot Games with League of Legends
Activision Blizzard with Call of Duty
Electronic Arts with Apex Legends