Which omnichannel retail strategy did Nike pioneer that became a game-changer for sports retailers by combining mobile app technology with in-store experiences?

The sporting goods industry has evolved dramatically in recent years with retailers adopting various omnichannel strategies to meet customer demands. From in-store experiences to digital platforms, sports retailers are finding innovative ways to connect with their athletic-minded customers. Test your knowledge about cutting-edge retail strategies in the sports industry!

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Nike App at Retail, allowing customers to scan products in-store for information, check inventory, and request items to try on without talking to staff
Nike Virtual Store, offering VR headsets in physical locations to browse expanded inventory not available in-store
Nike AutoFit, using 3D scanning technology to recommend perfectly sized products without trying them on
Nike Subscription Box, providing monthly curated athletic gear based on seasonal sports and personal workout data