Which gaming company pioneered the first fully-functional VR retail store where players could browse, test, and purchase games using hand tracking without removing their headset?

The gaming industry has been revolutionizing retail experiences through virtual reality. Game developers and publishers are creating immersive shopping environments that transform how players discover and purchase games, in-game items, and merchandise. This poll tests your knowledge of how VR is reshaping retail strategies in the gaming ecosystem and creating new customer experiences beyond traditional storefronts.

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Valve with SteamVR Shop in 2019
Epic Games with Fortnite VR Mall in 2020
Sony with PlayStation VR Marketplace in 2018
Meta (Facebook) with Oculus Store VR Experience in 2021