Which famous literary brand mascot was created in 1932 as a promotional character for Penguin Books and has remained virtually unchanged as one of publishing's most recognizable logos?

Book publishers and literary brands have created memorable mascots that have become cultural icons in their own right. These brand ambassadors help create recognition and foster customer loyalty in the competitive world of publishing. This trivia tests your knowledge about the intersection of literary branding and iconic mascots that have helped define publishing houses and bookstore chains.

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• The Penguin (a black and white penguin in an oval)
• The Oxford Owl (a wise owl wearing spectacles)
• The Barnes & Noble Bookmark (an animated bookmark character)
• The Random House Door (a door with a keyhole logo)

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