Which sports retailer pioneered the concept of in-store athletic testing zones where customers could try products in simulated sport environments before purchasing?

The sports retail landscape has undergone massive transformation in recent years, with innovative brands finding new ways to connect with athletes and fans. From direct-to-consumer models to experiential stores, the competition to capture market share is fiercer than ever. Test your knowledge about one of the most interesting retail innovations in the sports industry that changed how we shop for athletic gear.

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Nike, with their Nike Town concept featuring indoor basketball courts and running tracks
Adidas, with their HomeCourt concept featuring virtual reality sports simulators
Under Armour, with their Brand House featuring climate-controlled testing chambers
Decathlon, with their SportLab concept featuring Olympic-sized testing facilities