Which album release strategy revolutionized music product launches in 2013 when it dropped with no prior promotion, setting a precedent for 'surprise releases'?

In the highly competitive music industry, product launches can make or break an artist's career or a music technology company's future. This trivia question explores one of the most innovative product launch strategies that disrupted traditional music distribution and created a new paradigm for how artists release music. Test your knowledge of music industry product launch history!

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Beyoncé's self-titled visual album 'BEYONCÉ'
Radiohead's 'In Rainbows' pay-what-you-want digital release
Drake's 'If You're Reading This It's Too Late' mixtape
Jay-Z's 'Magna Carta Holy Grail' Samsung partnership