Which celebrity's partnership with CoverGirl in 2016 marked the first time the cosmetics brand featured a male ambassador in its 58-year history?

Celebrity endorsements have become a cornerstone of modern marketing strategies. Beyond the obvious pairings, some brand-celebrity relationships have surprised the market and created memorable campaigns that redefined brand identity. This trivia tests your knowledge of these unexpected partnerships that changed how companies positioned themselves to consumers and sometimes revitalized struggling brands.

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