Which company's famous tagline "Just Do It" was inspired by the last words of a death row inmate, Gary Gilmore, before his execution in 1977?

Behind every successful brand is a memorable tagline that sticks in consumers' minds and drives marketing success. Some taglines become so iconic that they fundamentally alter a company's market position and brand identity. This trivia tests your knowledge about the origins and impact of one particularly famous retail tagline that transformed a company's business strategy.

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Nike
Adidas
Under Armour
Reebok