Which celebrity launched the first major plastic-free beauty brand in Sephora stores, creating a sustainability milestone for retail beauty products in 2019?

Many celebrities have leveraged their fame to promote sustainability initiatives in retail and consumer goods. These famous advocates have launched businesses, partnered with major brands, or created marketing campaigns that promote environmentally conscious shopping habits. Test your knowledge about which celebrity pioneers have made significant impacts in sustainable retail!

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Emma Watson
Jessica Alba
Jada Pinkett Smith
Gwyneth Paltrow