Which major sports brand launched an innovation lab called 'House of Innovation' featuring customization studios, digital pickup lockers, and exclusive app-based shopping experiences?

The sports retail landscape has transformed dramatically with technology and changing consumer expectations. Leading athletic brands are constantly pushing boundaries with innovative retail concepts and experiential marketing. This trivia tests your knowledge about cutting-edge innovation labs in the sports industry - the specialized facilities where brands develop and test new retail concepts, technologies, and customer experiences before wider implementation.

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• Nike
• Adidas with their 'Futurelab'
• Under Armour with their 'Performance Center'
• Puma with their 'Innovation Hub'

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