Which transportation company first implemented surge pricing as a core revenue strategy, charging higher rates during periods of high demand?

The transportation industry has seen numerous innovative pricing strategies over the years, dramatically changing how consumers access mobility services. From subscription models to dynamic pricing algorithms, companies have experimented with various approaches to maximize revenue while providing value to customers. This trivia question focuses on a groundbreaking pricing innovation that disrupted traditional transportation models and influenced an entire sector of the industry.

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Uber
Lyft
Yellow Cab
Zipcar