Which unconventional marketing strategy did Huy Fong Foods, maker of the original Sriracha sauce with the rooster logo, famously avoid throughout most of its history?

Sriracha hot sauce has become a global culinary phenomenon, appearing in everything from fast food to fine dining. This fiery condiment has transformed from a regional specialty to an international sensation that generates hundreds of millions in annual sales. But how much do you really know about this iconic sauce's origins and the brand's unique business approach that defied conventional marketing wisdom?

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They never spent money on traditional advertising
They only sold the product in specialty Asian markets
They changed their packaging design annually
They limited production to create artificial scarcity