Which celebrity famously launched their beauty brand with zero paid advertising, relying entirely on personal social media and word-of-mouth, yet still achieved $100M+ in sales within the first 40 days?

The world of famous people venturing into product launches has seen massive successes and spectacular failures. Many celebrities leverage their personal brand to create products that resonate with their fans, while others create truly innovative offerings that stand on their own merits. This trivia question tests your knowledge about a particularly notable celebrity product launch strategy that broke industry norms.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty