Which sports brand launched the first major retail innovation lab called the 'House of Innovation' that features dynamic retail spaces with personalized shopping experiences?

The sports retail landscape has transformed dramatically over the past decade with brands investing heavily in innovation labs to create cutting-edge shopping experiences. These specialized facilities combine technology, customer insights, and product development to revolutionize how athletes and sports enthusiasts interact with merchandise. Test your knowledge about which major sports brand pioneered one of the most influential retail innovation centers that changed the industry.

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Nike
Adidas with their 'Future Lab'
Under Armour with their 'Performance Center'
Puma with their 'Innovation Hub'