Which retail innovation, launched in 1995, revolutionized book selling by creating the first major online bookstore and later introducing the first widely successful e-reader?

In the world of books and literature, retail strategies have undergone remarkable transformations. The way we discover, purchase, and consume literature has changed dramatically in the digital age. This trivia question explores a pivotal moment in book retail history that revolutionized the industry and transformed consumer reading habits forever. Test your knowledge about this significant retail innovation that bridged traditional publishing with modern e-commerce.

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Amazon (with the later Kindle e-reader)
Barnes & Noble's website (with the later Nook e-reader)
Borders' online platform (with the later Kobo e-reader)
Google Books (with the later Google Reader)