Which 1980s film featured a product placement so successful that it increased the featured candy's sales by 65%, establishing one of the first major film-retail omnichannel marketing strategies?

Product placement has become a sophisticated marketing strategy in the entertainment industry, evolving from subtle background appearances to integral parts of storylines. This trivia tests your knowledge about a groundbreaking product placement campaign that changed how brands and entertainment properties collaborate, creating a seamless omnichannel experience between theatrical releases and retail purchases.

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E.T. the Extra-Terrestrial with Reese's Pieces
Back to the Future with Pepsi
The Goonies with Baby Ruth
Ferris Bueller's Day Off with Ferrari