Which celebrity's cosmetics line famously reached a billion-dollar valuation in 2018 primarily through direct-to-consumer sales and Instagram marketing, revolutionizing celebrity brand collaborations?

In 2018, one celebrity's cosmetics brand made history when it achieved extraordinary retail success through a revolutionary direct-to-consumer model that bypassed traditional retail channels. This brand leveraged social media marketing so effectively that it transformed how beauty products are marketed and sold. Test your knowledge about this landmark moment in pop culture retail history that changed how brands approach celebrity collaborations and digital marketing.

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Kylie Jenner's Kylie Cosmetics
Rihanna's Fenty Beauty
Lady Gaga's Haus Laboratories
Selena Gomez's Rare Beauty