Which online marketplace revolutionized cultural tradition retail by creating the first major platform specifically for indigenous artisans to sell directly to global customers without intermediaries?

Traditional cultural products are becoming increasingly popular in global markets. As retailers expand their cultural offerings beyond borders, they face unique challenges in authentically representing cultural traditions while making them accessible to new audiences. This poll tests your knowledge about a significant retail expansion milestone in the cultural traditions marketplace that changed how traditional crafts reach global consumers.

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Novica (in partnership with National Geographic)
Etsy Cultural Exchange
Amazon Handmade Heritage Collection
Global Craft Collective