Which unexpected brand collaboration broke Adidas.com in 2022, selling out in minutes and becoming one of the most talked-about pop culture product launches that year?

Brand collaborations in pop culture have become increasingly strategic and sometimes unexpected, creating massive buzz and limited-edition products that fans scramble to obtain. These partnerships between brands and celebrities, movies, music artists, or other cultural phenomena have transformed how companies engage with audiences. Test your knowledge of these headline-making pop culture brand partnerships!

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