Which innovative geographic approach did REI (Recreational Equipment Inc.) use to develop region-specific outdoor products?

Geographic factors significantly influence how products are developed and marketed across different regions. Smart retailers understand that location-specific insights can drive innovation and create competitive advantages. This trivia question explores how a major outdoor retailer uses geographic data science to inform their product development process in ways that might surprise you!

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They created a 'Climate-Adaptive Collection' by analyzing 50 years of weather pattern changes across different hiking regions
They installed biometric sensors on popular trails to measure exactly how different gear performs in various geographic conditions
They developed products exclusively through virtual reality simulations of geographic environments
They crowdsourced product designs through location-based competitions where hikers submitted ideas specific to their regions