Which innovative customer loyalty program feature did Celestron introduce in 2019 that allowed members to 'test drive' telescopes during major astronomical events?

In the competitive world of astronomy equipment and telescope sales, retailers have developed unique customer loyalty programs to attract and retain amateur and professional astronomers. These programs often include special perks during celestial events, early access to new equipment, and observatory privileges. Test your knowledge about one famous astronomy retailer's innovative loyalty program that revolutionized how enthusiasts shop for stargazing equipment.

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StarPoints Program - where customers earned points based on dark sky site visits they logged through the company's app
SkyView Elite - a subscription service offering telescope rentals during meteor showers and eclipses with purchase credits toward future equipment
Galaxy Rewards - where customers received exclusive meteorite samples with purchases exceeding $1,000
Observatory Access Plan - providing members with priority booking at partner observatories based on their annual spending