Which film studio pioneered the use of AI-powered sentiment analysis to predict box office performance by analyzing social media reactions to trailers, resulting in a 28% improvement in marketing ROI?

In today's competitive film industry, understanding audience sentiment is crucial for success. Major studios invest millions in analyzing viewer reactions across social media, reviews, and other channels to predict box office performance and guide marketing decisions. This trivia question explores how sentiment analysis has revolutionized film marketing and distribution strategies in recent years.

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Universal Pictures with their 'Audience Pulse' system in 2018
Warner Bros. with their 'ViewerSense' technology in 2017
Disney with their 'Emotional Response Tracking' program in 2019
Paramount Pictures with their 'SocialSight' platform in 2020