Which mythological figure's name was used for a major retail loyalty program that failed spectacularly in the early 2000s due to overcomplicated point structures and poor customer communication?

Throughout history, mythology and folklore have influenced retail and consumer behavior in fascinating ways. From products named after gods and mythical creatures to marketing campaigns inspired by ancient legends, the retail industry has capitalized on our fascination with the mythical. This poll tests your knowledge about how mythology and folklore have shaped consumer behavior and retail strategies in the modern marketplace.

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Icarus Rewards - named after the Greek figure who flew too close to the sun, symbolizing the program's ambitious but ultimately disastrous reach
Midas Members - named after King Midas, promising golden rewards that would ultimately turn customers' experiences rigid and lifeless
Phoenix Points - named after the mythical bird, promising rebirth and renewal with each purchase but ultimately burning out
Atlas Benefits - named after the Titan who held up the world, promising to shoulder customers' needs but collapsing under its own weight