Which athlete's endorsement deal with Nike in 1984 revolutionized sports marketing and created the first billion-dollar athlete-endorsed product line?

Before social media and modern digital marketing, celebrity endorsements were still powerful tools for brands. One particular endorsement in the 1980s revolutionized the athletic footwear industry and set the stage for the celebrity endorsement deals we see today. Test your knowledge about this pivotal moment in retail marketing history that changed how brands leverage famous personalities.

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Michael Jordan (Air Jordan)
Bo Jackson (Bo Knows)
Andre Agassi (Challenge Court)
John McEnroe (Nike Air Trainer)