Which retail company pioneered the concept of 'retail as theater' in the 1990s with its immersive flagship stores featuring rock climbing walls, indoor waterfalls, and live product demonstrations?

In today's competitive retail landscape, creating memorable experiences has become as important as the products themselves. This shift from traditional transaction-based retail to experiential marketing has transformed how brands engage with customers. Test your knowledge about a pivotal moment in retail experiential marketing history that changed how we think about shopping environments and customer engagement.

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REI Co-op
Nike with its NikeTown stores
Apple with its Apple Store concept
Bass Pro Shops with its Outdoor World stores