Which automotive company pioneered a direct-to-consumer sales model without traditional dealerships, causing significant controversy in the U.S. retail automotive industry?

The transportation industry has seen remarkable retail innovations in recent decades, with companies developing unique sales strategies for vehicles, parts, and services. From pioneering direct-to-consumer models to revolutionary showroom designs, transportation retailers have transformed how consumers shop for everything from cars to bicycles. Test your knowledge about a famous transportation retailer that disrupted traditional automotive sales channels!

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Tesla
Lucid Motors
Rivian
Carvana