Which athletic brand took a major risk by signing an unproven NBA rookie to a $90 million endorsement deal in 2003, a decision that has since generated billions in revenue?

Athletic endorsements have transformed the sports industry landscape, creating iconic partnerships that define generations. From Nike's legendary deal with Michael Jordan to Under Armour's strategic signing of Stephen Curry, these collaborations represent massive financial investments with uncertain returns. Test your knowledge about one of the most significant athlete endorsement gambles in sports marketing history that paid off spectacularly.

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• Nike with LeBron James
• Adidas with Derrick Rose
• Reebok with Allen Iverson
• Under Armour with Stephen Curry

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