Which retail partnership helped Guinness World Records achieve the 'fastest-selling copyright book' distinction when they sold over 2.4 million copies in just 3 months?
The Guinness World Records brand has evolved from a simple record book to a global entertainment brand. Their marketing strategies and partnerships have helped them maintain relevance for decades. This poll tests your knowledge about one of their most successful retail collaborations that broke records of its own!
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- McDonald's Happy Meal promotion featuring a mini Guinness World Records book (2000)
- Walmart exclusive edition with bonus record categories (2008)
- The UK supermarket chain Asda's exclusive distribution deal (1999)
- Target's back-to-school campaign with custom Guinness World Records challenges (2012)
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