Which innovative marketing technique did Samuel Colt first use in the 1850s that revolutionized firearm sales to military forces and became a standard practice in defense industry promotion?

Throughout history, military equipment manufacturers have used various marketing techniques to promote their products to governments and armed forces. From ancient weapon forges to modern defense contractors, these companies have evolved their branding and advertising approaches. This trivia question tests your knowledge about a famous marketing campaign that revolutionized how military technology was promoted to potential buyers.

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Live-fire demonstrations at international expositions where military officials could test weapons firsthand
Promotional films showing weapons in battlefield scenarios distributed to military leadership
Celebrity endorsements from renowned generals featured in newspaper advertisements
Money-back guarantee program if the weapons failed during the first year of military deployment