What innovative product marketing strategy did NASA use to build public engagement for the James Webb Space Telescope before its launch?

The James Webb Space Telescope (JWST) represents one of the most significant advancements in astronomy, but bringing this complex scientific instrument to public attention required innovative product marketing strategies. NASA had to convince taxpayers, politicians, and the scientific community of JWST's value over its lengthy development period. This poll tests your knowledge of how NASA marketed this groundbreaking observatory to maintain support during its decades-long development journey.

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The 'Where Will Webb Look?' campaign allowing the public to vote on initial observation targets
The 'Webb Hunters' mobile app that gamified tracking the telescope's construction milestones
A Netflix documentary series following the Webb development team through key challenges
The 'Webb Telescope Sponsorship Program' allowing companies to brand components of the telescope