Which location-based retail technology was first widely adopted by major retailers to revolutionize the shopping experience based on customer geography?

Test your knowledge about how geography and retail innovation intersect! Location-based services have transformed the shopping experience by connecting physical spaces with digital capabilities. This innovative approach has allowed retailers to personalize customer experiences based on their geographic location and movement patterns. From geofencing to indoor mapping technologies, the retail landscape continues to evolve with geography at its core. Can you identify which pioneering technology first bridged the gap between physical location and retail experience?

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